Points sign outside at night in Brooklyn
Points sign interactive user interface
Points sign arm mechanism closeup


Aluminum, LEDs, custom mechanical motor system, computer
10 x 4 x 2 ft
Executed in 2013

Points is a kinetic directional sign whose arms rotate to display events, information, and highlighted locations in the nearby area.

It was conceived in response to the significant movement of cities around the world adopting large touch screens, which inevitably resort to being digital ad platforms more so than useful information sources. We felt there was a better way to serve up useful, time-relevant data in a more pleasing and timeless way.

Points is a patented technology.